How has the use of digital content changed over the past year?
In the last decade or so, the news and entertainment industries have undergone unprecedented changes. And over the past year, the Covid-19 epidemic has also led to an increase in the definition of digital content use.
3 major media and entertainment channels for 2021
OTT platforms like Netflix, Amazon Prime, and Disney + offer consumers a variety of content and platform compatibility. In addition, the Covid epidemic accelerated OTT platform enrollment growth by more than 60%.
And, of course, industry experts believe that D2C (Direct to Consumer) video streaming will continue to be one of the top trends in the media and entertainment industry in 2021.
Personalized content: Creating and promoting targeted content will help MEP businesses predict user performance, providing deeper engagement.
For example, everything Netflix does is data-driven and powered by smart AI algorithms. By constantly reflecting and exploring ideas, they ensure that whatever is displayed on their OTT platform matches what the user is interested in. The result – more than 20 billion euros in annual revenue.
The Esports industry has experienced a recent increase in global popularity over the past few years. With the advent of powerful game consoles and fast wireless internet, online gambling has transformed into a multibillion-dollar industry in the news and entertainment industries.
Today Business Management Newsletters, major technology companies such as Facebook and Amazon are entering the Esports market to bring greater investment and innovation. And the trend is expected to grow significantly in the next few years.